The Office of External Affairs' current goals for the year are as follows:
[Marketing Initiatives 2003-2004]
Objective:
To successfully advertise the Rebel Squadrons battlegroup to all mediums
including the online and offline communities.
Required Staff:
Minister of External Affairs
Deputy of External Affairs
Required Material:
Advertising posters, banners and link
exchange buttons; official letterheads and documents of contact
Timeframe:
Ongoing
__PROJECT 01__
Create advertisments to publicize the Rebel Squadrons battlegroup -
+ Posters will include a SW graphic with a highlights of the club
//-- Winter Season will portray "SW:ESB - Battle of Hoth" or "Battle on Kamino: Kenobi VS Jango" screens if using snapshots from games; or parodies of famous SW "celebrities" dressed up in holiday attire [December - End of February]
//-- Spring Season screens will use "SW:PM and SW:AOC - Planet Naboo, City of Theed" snapshots[February - End of April]
//-- Summer & Fall Seasons must depict as much as action and attention getters as possible; will use "sexual/sensual" screens meshed with "action-packed" SW scenes to target the key audience (boys and men from 14-years to 35-years old); e.g., Maxim Magazine "snapshots" + LucasFilm movies = attention getters [May - Mid-October]
+ Banners can be seasonal-based images but rather be simple and direct. Slogans and URL will be the focus of these banners with minimal pictorals possible to save space but grab attentions. If seasonal,
//-- Winter Season = possible slogan: "Don't let the long winter nights stop you from saving the galaxy."; possible images or color schemes: various shades of blue, pictures of snowspeeders, etc.
//-- Spring Season = TBA
//-- Summer Season = possible slogan: "A surfboard, the waves and my lightsaber... what a perfect summer."; possible images or color schemes: various browns and oranges, pictures of Tatooine, etc.
//-- Fall Season = TBA
+ Link Exchange buttons will be very short yet concise. Animated link exchanges buttons will simply scroll the URL while non-action buttons will have "www.RS.org" only with a small "vehicle" pic in a corner.
*best media to use would original artwork from RS Artists but can include snapshots from games and movies with appropriate copyright tags)
__PROJECT 02__
Create and update official letterheads and documents of contact
+ Letterheads will follow "Lamin's Lines" and may include RS logo (when created) or graphics; will be formatted in all word processing files, most importantly Adobe PDF.
+ Documents of Contact will have graphics and/or RS logo attached and be update for grammar and structure; will be formatted in all word processing files, most importantly Adobe PDF.
[Recruiting Initiatives 2003-2004]
Objective:
To actively recruit new members and clubs in order bolster the RS standings
and add new talent to the pool of possible officers.
Required Staff:
Every member of the Rebel Squadrons battlegroup but directed by the Recruiting
Office (Recruiting Officer, Deputy RO and respective Fleet ROs)
Required Material:
Advertising posters, banners and link exchange buttons; official letterheads
and documents of contact
Timeframe:
1 Official Recruiting Week (Monday to Sunday) for each month (or every
other month if task becomes repetitive)
*each Fleet will become a team and lead by the Fleet RO to compete for
the most recruits
*goals and rewards can also be set-up as incentives for participation
(e.g., most recruits accured = special medals/promotions, etc.)
__PROJECT 01__
Actively recruit other clubs and organizations in purpose of alliances
and/or mergers with material from above; keep a record of all sites where
advertisement was placed for archives.
__PROJECT 02__
Actively recruit in various SW/Sci-Fi/Gaming message boards with material
from above; keep a record of all sites where advertisement was placed
for archives.
__PROJECT 03__
Actively recruit in various SW/Sci-Fi/Gaming chatrooms with material from
above; keep a record of all sites where advertisement was placed for archives.
__PROJECT 04__
Actively recruit in various SW/Sci-Fi/Gaming servers and portals (e.g.,
GameSpy Arcade, MSN Zone, Battle.net, etc.) with material from above;
keep a record of all sites where advertisement was placed for archives.
__PROJECT 05__
Actively recruit in various SW/Sci-Fi/Gaming news sites and magazines
(online and offline like TheForce.net, LFNetwork.com, SW Insider, EGM,
etc.) with material from above; keep a record of all sites where advertisement
was placed for archives.